A landing page is one of the most pivotal marketing tool for Digital marketing. Landing pages are designed to attract new users for a specific purpose. A well designed landing page helps you in getting leads and new customers. In fact a landing page is like an advertising billboard which attracts new customers to your website to buy your services or products.
Purpose of a Landing Page on Website
A landing page is designed to serve the following purposes
- To increase awareness of brand
- To capture leads from the form on landing Page
- To encourage users to purchase a product or service
- To encourage free trials of a product to new users
- To sell digital products like ebook and online courses
- To collect a database of interested users
- To improve the conversion of Paid Ads
Creates First Impression On a User’s Mind
Landing page is the gateway through which a customer lands on your website after clicking on ad search or by organic search result on search engines like google. A visually appealing and well-designed landing page with fast loading speed has the potential to build trust and credibility among users.
When a user stays on your landing page for a considerable amount of time after clicking on the ad or organic results the chances of taking action becomes very high. The user can turn into customer if there is good interaction time on your landing page. The user may call, fill up the query form or place an order after visiting the landing page.
Beneficial for PPC Campaigns
A landing page is highly beneficial for paid marketing campaigns like facebook ads, google ads and Instagram ads. A well planned landing page helps in increasing the ad conversions and reducing the cost of campaign. The landing page and paid ad must convey the same message to increase conversions. A well planned and well-designed landing page can save a lot of money spent on PPC ads.
Helpful in Website SEO
A good landing page can boost SEO of website. By writing compelling content and using targeted keywords along with some visually appealing graphics can be very beneficial for SEO. Getting free organic traffic from landing page is a highly cost effective. When a user clicks on the search results and lands on the landing page the chances of purchasing the promoted product or service becomes high and the user can turn into customer.
What are the Salient features of a Good Landing Page?
- A good landing page needs to be visually appealing. Using good color combination in designing a landing page is very crucial. Using the fonts which are easy to read and looks nice goes a long way in deciding the look and feel of page.
- “A picture is worth a thousand words” and that holds true for the landing page as well. Using good images and info graphics, professional product images makes a web page impressive. Users spend more time on a visually appealing landing page and are likely to take action or make a purchase.
- A contact form is very helpful in collecting data of interested users. A contact form should be simple so that the user can fill it quickly. Follow up calls and emails can be sent to users who fill up the form for selling desired products or services.
- Including video in landing page is very helpful as today most of the information is consumed through video content. Embedding an informational YouTube video or a product video can be of great help to users.
- Including testimonials in landing page is a great way to earn trust of users. Nowadays people always read reviews of a product or service before going for the purchase. Having positive and honest testimonials on landing page makes it look more authentic.
- Using images of certifications can make a big impact on a user’s mind. Certificates increase the trust of user and validates the authenticity of business. It assure the users and customers that the business is legitimate and trustworthy.
- A good landing page is free from distractions and does not have any unnecessary links, images and menu items.
- It is important to display the contact number and whattsapp number of business in a prominent way so that the user can make a quick query easily.
Conclusion
Landing page can play a very important role in increasing sales, getting new customers and understanding customer requirements. It acts as a funnel for increasing the sales of product and services. It helps in knowing the demographics, age and gender of people interacting with the page which can be helpful for future business plans.
Contact Abhishek Singh Freelance Website Designer Delhi India for designing a practical and impressive landing page for your website.